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About
👩🏻💻 10+ years storytelling
⚡️ Led brand voice for Tesla
🌱 Trained coach
đź“ŤAmsterdam
Work
My Portfolio
Impact Report
Tesla’s Impact Report covers a 160-page report, webpage, and email/social campaigns. As the project’s lead writer for several years, I worked with just about every team in the company to unearth raw data and transform it into digestible copy.
Cybertruck
Cybertruck is unlike anything else. I had a lot of fun as lead writer for launch copy for this otherworldly vehicle—setting the tone with the tagline: Built for Any Planet.
About Tesla
I led the narrative for Tesla’s About Us page, together with execs. As a company with 100,000+ employees worldwide and one mission we asked: who are we, really?
Canon
As an editor for Canon’s pro website, I wrote features on top photographers: why and how they do what they do. My role was to have my finger on the pulse of the industry—bringing the product tech to life with real, inspirational stories. Full articles available on request.
World Press Photo
The World Press Photo contest is a snapshot of the state of the world. But how do they decide on the images? I interviewed ~50 contest winners and judges to take a look behind the veil. The content was used for articles, videos, and the annual exhibition's audio tour.
[press a video to play with sound]
[press a video to play with sound]
Coaching
I believe everyone deserves to feel like the best version of themselves, within the workplace and beyond. In addition to mentoring at work, I am currently completing a two-year training programme at The Academy of Coaching and Counselling in Amsterdam to help clients discover and develop their potential.
The programme has been accredited by:
LVSC | National Association for Supervision and Coaching (Landelijke Vereniging voor Supervisie en Coaching)
IAC | International Association for Counselling
NFG | Dutch Health Care Federation (Nederlandse Federatie Gezondheidszorg)
SKB | Quality Mark for Professional Education (Stichting Keurmerk Beroepsscholingen)
NRTO | Dutch Council for Training and Education (Nederlandse Raad voor Training en Opleiding)
CRKBO | Central Register Short Vocational Education (Centraal Register Kort Beroepsonderwijs)
The programme has been accredited by:
LVSC | National Association for Supervision and Coaching (Landelijke Vereniging voor Supervisie en Coaching)
IAC | International Association for Counselling
NFG | Dutch Health Care Federation (Nederlandse Federatie Gezondheidszorg)
SKB | Quality Mark for Professional Education (Stichting Keurmerk Beroepsscholingen)
NRTO | Dutch Council for Training and Education (Nederlandse Raad voor Training en Opleiding)
CRKBO | Central Register Short Vocational Education (Centraal Register Kort Beroepsonderwijs)
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